"A really efficient totalitarian state would be one in which the all-powerful executive of political bosses and their army of managers control a population of slaves who do not have to be coerced, because they love their servitude. To make them love it is the task assigned... to ministers of propaganda, newspaper editors, and schoolteachers." - Aldus Huxley 1946.
The ancient Romans used to say that the masses would be content as long as they had 'panem et circenses' - bread and circuses.
