Michael Porter's Competitive Advantage 3

So is everything is dependent upon context as the Postmodernists say, is individuality dead?

An individual is a person whose personality would be integral even outside of context, and whose highest embodiment is "Genius" who was either given his "Genius" through God or by nature and by winning the "contest" of who is best in his field for an extended time.

And if the individual is dead, who can create "uniqueness" products or is everything a byproduct of something else?

The Postmodernist response would be that even "God" is a context and competition is definitely a cultural context.

I would respond that "in heaven," our personalities would be kept intact and that God is all-powerful so he can go beyond context. He can be both outside of the Universe and inside the Universe (God, Jesus). He is beyond all categories of thought and being and yes, that can be contextualized, but that does not make God a context.

With respect to competition, a competitive advantage that lasts beyond the context of a given age (60ties, Greatest Generation, 70ties) goes beyond the context. Hero-Worship exemplied by Hollywood guarantees the immortality of those heroes. It is trans-contextual although modified by context. And heros transcend competition.