The Brad Pitt Index

Visibility is a trick of the light. Invisibility is a lack of publicity. As the economist John Kenneth Galbraith suggested in the Preface to  The Great Crash 1929: ‘No author can be fully trusted when describing the quality of his own work’. I am not allowed to say buy Lily Poole because it is a really good book, or a really bad book - negative reviews also increase sales - but no reviews means stasis. It means invisibility and equilibrium between sellers (me) and potential buyers (you). In the modern market I need cortical fibres or an intense traction labour control beam to become visible, to double or even treble the fifteen trillion of a second that Google, analogue television or old-fashioned paper media spend on me. Alternatively, I can go on Facebook or Twitter and tell everybody I know how great and wonderful I am. But I need  to have a unique selling point, to sell myself before I can sell my work, something that makes me as easy to find as a barcode.  

    For this purpose I’ve developed the Brad Pitt Index. If we take Brad Pitt as the visible 1, the possibility of me being noticed and being able to sell myself, and therefore Lily Poole must be greater than the probability of 0.001.

    Using  the Brad Pitt index is quite simple. Just favourite or retweet Lily Poole and/or share this link on Facebook and let me know and I’ll give you a measure of your invisibility.

Warning: Not very subliminal images.

Lily Poole. Lily Poole. Lily Poole.

Buy. Buy. Buy.  

http://unbound.co.uk/books/lily-poole