Crowe returns this week

Crowe returns this week.

Its been a busy two week run, genrating interest and positioning THE PAYOUT GAME's visbilty for its release next Saturday 01,24.26.

The ARC feedback is very positive, before Christmas I made a few adjustments and rewrote several scenes to reduce the occasional 'clunkiness' that slips through. Then you walk away from it.

Here are my key takeaways form promotiong your own work

1. Consistency is key - same blurb, same tagline, solid three word 'pitch'

2. ARC readers - I've seven who I trust - the copies went to Ohio, Tel Aviv, Australia, Zurich and in Ireland, Wexford and Cork. 

What came out of this is the 'universal' Crowe. That he transcends being an Irish cop to being 'any nationality of cop' - an everyman doing his best.

3. YouTube reels - these can be a bit hit & miss. But across this and Instagram I garnered 3000 + views - scenic / atmospheric reels worked. Ireland's East Coast where the books A KIND OF DROWNING, MALIGN INTENT and THE PAYOUT GAME offer plenty of shots to cobble together.

4. Mailshot - a short snappy email too seemed to produce results. I did an interview for Writing.ie , which has had some traction.

& 5 - The Radio. I have been approached by two local stations to come on over Febraury and March to chat and promote the new book

I was once asked at a panel discussion - when do you know the book is finished & my reply was 'When I no longer see Crowe in my dreams'

Find out more here...

https://www.robert-cravenauthor.ie/