Privacy Policy

We're 100% committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to in it) sets out how we use and process any personal data that we collect from you or that you provide to us. By visiting you are accepting and consenting to the practices described in this policy.

Please read the following carefully. We've tried to keep it as straightforward as possible!


We may collect and process the following data about you

INFORMATION YOU GIVE US. When you use ABCtales, you’re likely to give us two types of personal information: “Account Information” such as your name and email address (see “What we collect from you and how we do it” below) and we need this to run your account. The other type is “Account Content” which is information you choose to upload to your account. In relation to any personal data in your Account Information, The ABC Tales Foundation ("we") will be the data controller for the purposes of the Data Protection Act 1998 (the “Act”) and the General Data Protection Regulation 2018 (the "GDPR").  In relation to your Account Content, since it’ll be you rather than us who will generally decide what you add to your account and how you use it, we won’t normally be a data controller in respect of that information.

If you ever want to get in touch with us about your personal data or privacy, email

INFORMATION WE COLLECT ABOUT YOU. We may record details of your visits to the site. We do this so we can see how well ABCtales is working and what needs improving. We collect information such as your IP address, the type of browser or operating system you’re using, your location, and the pages you visit. We also receive data from the computer, mobile phone, or other device you use to access ABCtales too.


Our website uses cookies to distinguish you from other users. This helps us provide you with a better experience when you browse the site. For detailed information on the cookies we use and why we use them, please see our Cookie policy.


We use your Account Information in the following ways:

To ensure that your ABCtales works in the best way possible for you.
To provide you with information, products, or services where you’ve given us permission to contact you.
To notify you about any changes to our service.

We will only use or process your Account Content if you ask us to, e.g. if you want to share any content, or if it infringes our terms and conditions.


We will never disclose your personal data to any third parties, advertisers, or anyone else except in the circumstances set out in this section. By subscribing to ABCtales you give us your consent to disclose your personal information in the ways set out below. If you don’t agree to this, we’re sorry but you can’t use ABCtales.

We use a number of trusted suppliers and service providers to help provide our service to you.  We may need to disclose your personal data to them but will only do so to the extent that it is necessary for them to be able provide the services we, and you, require.

We may also disclose your personal information:

In the event that we sell ABCtales (or substantially all of its assets), in which case we may disclose your personal data to the buyer so they can continue providing you with the ABCtales service; and
if we are under a duty to disclose or share your personal data to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or
to protect the rights, property, or safety of The ABC Tales Foundation, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


All information you provide to us is stored on secure servers operated by our trusted providers.

Currently all the providers we use are all located within the European Economic Area (“EEA”) but this may change in the future. Rest assured, we’ll let you know of any change to our arrangements in this respect. By submitting your personal data, you agree to it being transferred to, stored and processed outside the EEA for the purposes of providing you with your ABCtales account. We will always aim to ensure that your personal data is processed in accordance with the rules set out under European law or alternatively in accordance with other national or international legislation, systems, or contractual provisions which are recognised by the European Union as being adequate to safeguard your personal data.


Our site may, from time to time, contain links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and we don’t accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


The Act and the GDPR give you the right to access information held about you. If you wish to have access to your data please email


Any changes we make to our privacy policy in future will be posted on this page and will take effect immediately. We may update you of such changes by email but can’t guarantee this so please check this page from time to time.


Please email if you have any questions or comments.