Bonkers Branding
I was listening to something earlier about how some brands are employing creative new writers to make their labelling funkier (a follow on from the back of the cereal packet I guess) and I was thinking, although I have very little brand loyalty and just tend to go for cheapest / BOGOF etc, there are two brands that I am drawn to, partly because the labels make me laugh. One is Original Source shower gel and the other is Innocent Smoothies which really make me hoot. Every morning when I have a shower and the back of the label on my Lemon and Tea Tree shower gel and it asks me if I know someone who could do with a lemony slammer it makes me titter (and think of my sour faced sister in law).
So I was wondering how you good folks would label certain products: how about "Rachel's Foundation: for days when you really do resemble a cumberland sausage" or "Rectify Laundry Powder: for when the skidders really get the better of you".
(this is a blatant request for entertainment, the postman thinks he does it every morning when he asks why I haven't delivered this package yet, and I swear next time he does I will rip off his arms and beat him with the soggy bits).