Fish Oil Salesmen
http://www.badscience.net/?p=538
Durham Council and a company Equazen are carrying out an experiment. Durham Council is paying to give GCSE age young people a daily dose Omega-3 supplement. If the do better in their GCSEs, Equazen claim this will be conclusive prof that Omega-3 makes you cleverer.
Great you say. Lots of science and a good result.
Wrong.
Equazen are a company that makes the pills. They are carrying out a trail without a control group, which makes it useless. A control group is a similar group to the one's that you are experimenting on, except you don't do anything to them. What's the point of that, you ask? Well, a control group tells you whether your results would have happened if you hadn't done what you did to the others.
They are carrying out a PR exercise, and a local council, through good intentions and a ad grasp of science, are paying for it. They're too far in do anything but defend their 'partners' Equazen.
As I understand it, manufacturers of vitamins and the like don't really want to prove their claims, because if they do their products will bender regulation like medicines, in that they have a proven medicinal effect, and need to be licensed as such.
Therefore, Equazen enter into this in the knowledge of how bad their science is, and now that the point is to convince the public and sell more fish oil.
In our fear of being seen to do nothing, do we risk falling prey to the machinations of snake oil sales men and women? It's the proper impulse for a council to try to help it's residents, but is this being taken advantage of?
Does our wish for a 'cure' rather than a palliative for social ills leaves us uniquely placed for gullibility?
Is our understanding of science as poor as the cynical nature of the fish oil trial suggests?
(I love Ben Goldacre's Bad Science Column in The Guardian. the blog as linked above s great too)
Cheers,
Mark
~It's a maze for rats to try, it's a race for rats to die.~
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