I asked my friend in Nashville (who I shall be spending New Year with) what i could get his young daughter for Christmas. He replied that she collected barbie dolls and would love an 'English' one. Last Saturday on a trip to London I took my life in my hands and ventured into Hamley's in Regent St. Thinking that as they claim to be the biggest and best toy shop in Christendom they would be bound to have the desired item I duly fought my way to the third floor, only to be informed they didn't stock them any more.

My searching on the internet came up with the following model;

That got your attention didn't it? It's all in the heading, you see, all in the title. If we want our work to be read ' be it magazine article, book or marketing flyer ' it has to be preceded by a catchy phrase that puts the squeeze on our target to read further. With those simple ten words I've managed to flex my muscles and make you an offer you can't refuse.

How many regular visitors to the forum do you imagine were able to resist clicking on this thread? Not very many. Well, not you anyway, eh?

That got your attention didn't it? It's all in the heading, you see, all in the title. If we want our work to be read ' be it magazine article, book or marketing flyer ' it has to be preceded by a catchy phrase that puts the squeeze on our target to read further. With those simple ten words I've managed to flex my muscles and make you an offer you can't refuse.

How many regular visitors to the forum do you imagine were able to resist clicking on this thread? Not very many. Well, not you anyway, eh?

the Haiku competition?

this is an excerpt from the first chapter in the best-selling book called, Crazy English, written by Richard Lederer.

this is an excerpt from the first chapter in the best-selling book called, Crazy English, written by Richard Lederer.

this is an excerpt from the first chapter in the best-selling book called, Crazy English, written by Richard Lederer.