D ~ Gogatsu

Gogatsu, the hours of anticipation, of promise
Let me tell you, the cradle of the best and the worst
is no longer America but Advertising - anyone can
begin their brand with a capital letter - think no more
of the American dream, but the Advertiser's dream -
here is where - is that Calvin Klein's Authority you're
wearing?
Witch-hazel? - now here is where the free
truly prosper and prosper they do - this is the real land
of the free, where devil-spirited rebels, society's outcasts
come to rebel and revenge, infernos of passion, tempered
and woven into ideas because ideas are the key - these are the boys
responsible for the adverts you see where people escape, forego their
earthly duties, screw their social confines - it's subversive, it's
corruption - but they throw in a pair of shoes and a brand name at the
end and it's art - I must say I like your style&;#8230;
M&;S? I think you're just the kind of person we're looking for -
there's an air of controlled ruthlessness about you - if you aren't one
of our rebels then I'm sure we can fit you in among the execs - doesn't
that name have a&;#8230;
menace to it? They're our freedom enforcers of course, free because
they're untied from the consequences of their actions - the old money
game, dontcha know - you're no man's prisoner if you don't believe you
owe him anything&;#8230;
and if legislation's on your side, eh? - and believe me, these boys
know legislation. They're the ones who bombard you with the same image
over and over again in between every programme, out on the streets, in
magazines, because that's subliminal conviction, you see. But I can't
decide if you're more wild or ambitious. Innovator? Or Molester?
Perhaps both&;#8230;
We'll settle it over a drink. Gogatsu - that's the Japanese for May,
you understand - that's what you remind me of - full if promise. Smart,
young thing you are, and that's not your only gift, if you'll allow me
to say so. After you.