Creative Media and Sales : Ch.16d The Decline of Civilisation

    Janus browsed on the vidnet. He was looking for material for another book he was slowly working on. He was in the job adverts section, under Creative Media and Sales. He wondered what was meant by ‘creative media’ in this world of work. He had never seen much that was truly creative in it, except for the film industry, or literature, but it was almost impossible for the unconnected, or any but the most gifted in their field, to enter those worlds. One ad said ‘Customer Service Manager : Phonebank. – is at the forefront of a rapidly changing financial services market. He speculated what the job being described actually was in plain Martan, but it wasn’t quite clear. “Hey Julia, I wonder what this one is about.”

    She looked over at the screen for half a minute, but was similarly confused. “I wonder. Must be for someone to man the phone in a phone banking department. I don’t see that it’s a management position. Maybe it is part of a sales department. Perhaps they call individuals to advertise the phonebank. It surely isn’t very creative, whatever it is.”

    “No,” he agreed. “They have been putting ‘at the forefront of changing markets’ in their adverts for more than 200 years at least. How can it still be changing rapidly after all that time? I suppose all such organisations were in a constant state of change due to the ever increasing competition which pushed them forwards. Regular changes in fashion and fads in the business world encouraged them to constantly upgrade and improve their products or services.”

    “I doubt whether they did actually improve in any real way in the last 50 years at least, maybe much longer,” suggested Julia. “It was all a matter of making the customer think they were improving the service so that they didn’t lose out in the endless big battle for market share.”